Olivia, my CEO client, is a product genius. She is highly creative, an excellent problem-solver, and knows how to get products out the door on time.
Olivia raised a great deal of money based on her product ideas and some early successes. The challenge was that her company wasn’t growing fast enough. The pressure from the investors was building, and she was worried.
Raising a lot of money early is a blessing and a curse. The curse is that Olivia delivered her product too quickly. She delivered it, making too many assumptions about the market she was serving. When the product was released, it was a good fit but not a great fit.
Olivia was concerned about the time and dollars it would take to conduct research and test product-market fit in multiple market segments. We created a partnering strategy that enabled us to test multiple new market segments in a short time.
Olivia has found multiple market segments that are a fit for the product. Now that she has achieved product-market fit, the strategy is to “go big” on the go-to-market. And her company is taking off.