Why Being Self-Aware is Important For a CEO

Man in formal attire looking at his reflection

All of us have various degrees of self-awareness. If you are the CEO, success for you requires a very high level of self-awareness. 

It sometimes takes a while to become fully aware of who you are being and the impact it has on your performance – and the performance of the company. Once you start to understand yourself, you’ll see how you show up every day and begin to become a better version of yourself.

When you’re not aware, you will do and say things because that’s what has worked for you in the past. In fact, most of the things you say and do work. They are your success patterns. They are what has gotten you to the CEO role.

When Your Ways of Being Fail

Your success patterns work — until they don’t. At some point, some of your ways of being will fail. When this happens, most CEOs don’t realize what’s happening. They keep trying what has worked in the past, but because the world has changed around them, their old patterns aren’t working anymore. They aren’t aware enough to see that their very behaviors are failing them.

For example, one of my CEOs used to see the world as very right or wrong. One of their success patterns was finding the right way of doing things. Once they found it, they deemed all other ways as “wrong”. This served that CEO very well as they founded their company and helped it grow very rapidly. Then the company’s growth hit a wall — and they didn’t know why.

Working with their CEO coach, they were able to discover their patterns — the patterns that were no longer serving them. They learned how to become self-aware. They had to become fully aware of their patterns so they could observe those patterns and the implications of relying on them.

In looking at their pattern of finding the “right” solution and dismissing others as “wrong”, they had closed off new and sometimes better ideas. They weren’t open to trying things that hadn’t worked in the past. My CEO assumed they knew what was best…and closed themself to things that were different than what they perceived to be the best. The CEO learned to recognize that they had these patterns and then worked with me to create new and better ones. Once the CEO made these changes, their company’s growth took off.

Use “Observer Mode” for Self-Awareness

A great starting place for self-awareness is learning how to use your “observer” mode. Imagine there’s a camera on the wall high above and behind you. The camera is always there, wherever you go. It can see what you do, hear what you say, and even understand what you are thinking. 

Next, imagine that in a room far away is a big flat-panel screen and a person (the observer) sitting in front of that screen watching and listening and understanding everything you do, and the observer is you.

You are not a judge, you only observe and notice. The observer can now say “isn’t it interesting that I view the world that way?” When you observe and ask this question your mind will now open up to viewing things differently.

This is the essence of self-awareness. It’s not enough to just notice. You need to accept that however you are — or however you have been — may not be optimal. You need a perspective that says “I’m open to viewing the world differently.”

When you practice becoming self-aware, you open your mind to learning new and better ways of being. You are now open to creating new success patterns and leaving some of your old patterns behind.

My CEOs use the observer mode to create new success patterns and watched their company grow way faster than before.

Controlling Negative Reactions with Observer Mode

In another example, one of my CEOs used to get mad quickly. If someone didn’t do what they asked or performed poorly or delivered below their expectations, their first reaction was anger. They couldn’t understand how that bad thing could have happened. After they were angry they got upset and were disappointed in the person who didn’t deliver against expectations.

Through coaching, the CEO discovered that this reaction was not serving them well. It put them in a state of mind of being focused on the bad things or the things that didn’t happen. They were “derailed” and weren’t very productive for quite sometime after that.

Not only were they not very productive after this happened, but other people didn’t want to be around the CEO. Even worse, the other people around the CEO weren’t productive either. The CEO’s anger was taking down the performance of the whole company.

Eventually, they learned to shift to observer mode. 

When their expectations weren’t met, emotions flooded their brain. They realized that they couldn’t stop the instant emotions, but they could stop how they reacted after those emotions showed up.

The CEO would pause (by taking a deep breath) and shift to being the observer. The pause is critical because it enabled them to separate the emotions from what they did next.

After pausing, the question the CEO asked “in the moment” was “isn’t it interesting I feel this way.” They aren’t the judge, just the observer. They still felt angry but by pausing and observing, they now had a choice as to what they did next.

In the past, they would have lashed out.

The CEO now asked “what is a more powerful, more optimistic, more useful way of being right now?” Getting to that place was a game-changer for them. They became curious. They asked, “how did this happen and how can we prevent it going forward?” 

Learning how to use the observer mode can be a game-changer for you as well. 

Contact CEO Coach Glenn Gow

My name is Glenn Gow, CEO Coach. I love coaching CEOs and want to help make you an even better CEO. Let’s decide if we are a fit for each other. Schedule a time to talk with me at calendly.com/glenngow. I look forward to speaking with you soon.

TESTIMONIALS

Take Their Word For It

What Glenn’s Clients are Saying…

SUCCESS STORIES

Janice Raises Over $100M for Her Company

Janice Raises Over $100M for Her Company

As one of the founders, Janice had created the perfect solution in an exploding market. As her CEO Coach, we worked very hard to create a scalable business model that significantly accelerated revenue growth. This model included geographic expansion, the addition of new product offerings, and stickiness to create repeat business.

This triple revenue-acceleration model not only worked but it attracted the interest of growth investors.

But a growth model wasn't enough. We needed to help Janice become a better CEO. Specifically, we worked on how to manage her board, so their faith in her as the CEO grew as time went on.

For some CEOs, the board can be intimidating. At first, it was for Janice as well. We worked on how to manage the board and get the most out of the board. Ultimately, we turned the board into a strong set of advisors and advocates for Janice as the CEO.

The support and confidence of the existing board was a critical factor in enabling her to raise well over $100M in the next round, increasing the valuation by more than $600M.

Darren Raises His First $3 Million

Darren Raises His First $3 Million

My CEO client (Darren) was starting a company in a new category. He was focused on raising capital for his business and wanted help crafting his story. Darren is a brilliant CEO, yet he realized he could produce a better story with help from someone who has created successful fundraising stories many times.

When we started working together, his story was overly complex, difficult for investors to understand, and not as strong as it could have been. Together we built a story about the tremendous value the company was creating. We used historical precedent to bolster the vision and mission. We gave investors confidence in the founders. We proved that the company could scale.

Investors are pattern-matchers. They look for the patterns that tell them this opportunity is like other opportunities they’ve seen, giving them a strong belief in the potential ROI. Together, Darren and I constructed a winning story that helped key investors see the patterns of success.

According to Darren, “Glenn gave me the perspective and confidence I needed to succeed.” Darren raised $3 million for his startup company in his first round. Darren has continued to successfully raise money in later rounds as well.

Meilin Creates A Scaling Organization

Meilin Creates A Scaling Organization

Meilin was always asking, "How can I help my company grow faster?" She was successful by most measures but had higher growth ambitions.

As her CEO Coach, I helped focus her efforts and energies on an often-overlooked area for many CEOs. This area enables scaling and enables the CEO to manage their team more effectively -- values.

Most CEOs have corporate values but don't use them as the ultimate way to install a belief system - a way for every employee to focus on the most critical issues for the company.

Meilin and I worked on making the values core to the thinking and speaking of the management team. Once the management team adopted these values and started speaking about them in their regular communications, we knew that we were on our way to ensuring that every employee “lived” the values.

While values are not the only thing a company needs to grow fast, they are critical to its success. Meilin's company is now growing over 100%.

Sean Gets It All Done

Sean Gets It All Done

As CEO, Sean had no work-life balance, and he was struggling with the overwhelming responsibilities of being a CEO. One of the biggest challenges of any CEO is to get everything done. The list of critical items seems to grow every day.

As his CEO coach (and as a former CEO), I recognized the stress he was under. That level of stress is no fun. To help Sean become a better CEO, I focused him on delegation, talent development, and balance.

First, we focused on developing Sean's delegation skills. Delegation is the "8th wonder of the world." When you make it work, your workload diminishes, and the company performs at a higher level. As Sean became better at delegating, he also began to see strengths and weaknesses in his leadership team from a different perspective.

The next step was to refresh his leadership team. We created a plan to either develop the ones that could step it up and perform better or find new leadership team members for those that couldn't help the company grow.

Finally, we worked on creating a way of living for Sean that provided him some balance. I tell my CEOs to "put their oxygen mask on first." If a CEO wants to perform at the highest level, they need to take care of themselves first.

Now that Sean has a much better leadership team, he has become a master delegator. By delegating many of the activities he had taken on before, he now has much more time to take care of himself.

Sean's company has now entered a new growth phase. More importantly, he is enjoying his work a lot more and his life a lot more.

Viraj Fires His “Best” Employee

Viraj Fires His “Best” Employee

As a CEO, Viraj was focused on employee retention. He recognized the value of keeping high-performing employees and the high cost of turnover.

One of Viraj's direct reports was one of his "best" employees. This person consistently out-performed against their targets. Within their function, they were a rock star.

However, this same person was toxic to the rest of the organization. They constantly argued with others, and they made most others feel bad about themselves. Viraj found he was spending a great deal of time managing around the toxicity created by this employee.

Viraj valued this person's contributions within their function, and he also really hated the idea of employee turnover. As a result, Viraj put up with this person and continued to work around the toxicity issue.

As Viraj's CEO Coach, I helped him understand that team alignment and team cohesion are critical factors to help the company grow. We agreed that preventing employee turnover is a good goal, but not at the expense of creating a well-functioning team.

Viraj wanted to become a better CEO, and he knew what he had to do. While it was difficult, he decided to fire the person he once thought was his "best" employee.

The first thing he heard from the rest of his direct reports was, "What took you so long?"

Olivia Finds Product-Market Fit

Olivia Finds Product-Market Fit

Olivia, my CEO client, is a product genius. She is highly creative, an excellent problem-solver, and knows how to get products out the door on time.

Olivia raised a great deal of money based on her product ideas and some early successes. The challenge was that her company wasn't growing fast enough. The pressure from the investors was building, and she was worried.

Raising a lot of money early is a blessing and a curse. The curse is that Olivia delivered her product too quickly. She delivered it, making too many assumptions about the market she was serving. When the product was released, it was a good fit but not a great fit.

Olivia was concerned about the time and dollars it would take to conduct research and test product-market fit in multiple market segments. We created a partnering strategy that enabled us to test multiple new market segments in a short time.

Olivia has found multiple market segments that are a fit for the product. Now that she has achieved product-market fit, the strategy is to "go big" on the go-to-market. And her company is taking off.

Wilson Turns the Board Around

Wilson Turns the Board Around

Wilson was a first-time CEO. The company was doing well, but not quite as well as the board had hoped. Wilson found himself uncomfortable as a minority shareholder working with a board that could fire him if he didn't perform.

Wilson wanted to know how to manage a Board of Directors. The first step was to acknowledge that a board has different measures of success than the CEO. That means there will naturally be tension. The second step was to dig in to deeply understand what the key drivers are for each board member.

Based on this information, Wilson can now address his needs, the company's needs, and the board's needs. That was the first breakthrough.

Once he knew how to address the needs of the board, we turned to address his needs. As Wilson's CEO Coach, I helped him realize that the board is an incredible asset to leverage.

Wilson began to build relationships with the board members individually to understand better how they could be of service to him and the company.

When Wilson works with the board, he is fully aware of their needs and addresses them appropriately. More importantly, he now tells the board what he is doing and relies on their insight and experience for feedback on how to help the company perform at a higher level.

Wilson is no longer concerned about the board and now gets more out of them than ever before.

Darius Solved His Crisis

Darius Solved His Crisis

I got the call at 10 PM on a Thursday. Darius, a CEO client, reached out to me just as I was about to end the day. "Glenn, my Chief Revenue Officer, just resigned, and I'm not sure what to do."

Darius was running a rapidly-growing business that was highly dependent on a well-run sales organization. He had delegated sales responsibility to his Chief Revenue Officer so Darius could focus on engineering and product.

The good news is that Darius didn't relinquish oversight or reporting of sales, just sales execution. It's also true that Darius wasn't in a panic, and we had worked on a plan for the departure of each of his direct reports.

At the moment, though, Darius and I needed to review that plan to ensure it was our best option. We checked whether or not the interim head of sales could genuinely step into the role. We discussed which accounts Darius should immediately nurture relationships with. We agreed that the recruiter we would need was still the right recruiter.

We quickly put together a communication plan on how to bring this news to the leadership team and the rest of the company. We worked on the exact next steps to interact with the interim head of sales, the director of sales operations, and HR.

Darius felt he didn't know what to do, but in actuality, he did. We had prepared for this, and he just needed to talk it through in the heat of the moment so he could execute against the plan immediately.

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